International SEO

Optimizing for organic search across languages and regions can help to improve global search visibility as well as accomplish your organizational goals. In this course, David Booth shows you how to develop and implement a successful international SEO strategy, optimizing for your target global audiences and popular search engines around the world.

Discover global and regional aspects of localization techniques, translation and interpretation best practices, technical on-page elements of international SEO, and off-page optimization tactics for your international content. Explore how major search engines handle multilingual and multiregional content, how to leverage their webmaster tools, the nuances of international keyword research, and how to measure, analyze, adapt, and consistently improve upon your international SEO results.

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