This course navigates the intricate, ever-evolving landscape of pay-per-click advertising and describes how to leverage it for effective lead generation. Amy Bishop guides you through the multi-channel strategy-building process, including key topics like building your data sources, selecting your channels, and leveraging targeting strategies. Amy covers the critical step of coordinating your lead generation campaigns across multiple channels, as well as projecting performance and defining campaign budgets. She outlines the concepts and shares the tactical tips you need to design, execute, and measure an effective multi-channel PPC strategy for lead generation.
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