Description
What is this course about?
Basketball is life. And like life, it’s fast, fluid, and hard to measure. It’s about movement, split-second decisions, team dynamics, fan engagement, and running a great business. In this episode, Susan talks with Charlie Rohlf about how his early days as a student manager for the legendary “Coach K” and his background in computer vision prepared him for his current role as Vice President, Stats Technology Product Development of the National Basketball Association (NBA). Charlie traces the evolution of basketball analytics from a single metric—the box score—to today’s ability to capture player pose tracking data, enabling the NBA to deliver unprecedented insights to customers, teams, and fans. Finally, Charlie shares his advice for leaders: make sure everyone understands the “why” behind everything you do.
Guest: Charlie Rohlf | National Basketball Association (NBA)
The Leading the Shift podcast is a place for experts to share their insights and opinions. As students of the future of technology, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of our guests are their own and may not necessarily reflect Microsoft’s research or positions.
Objectives
What will I be able to do by the end of this course?
- Analyze how AI and analytics are applied to improve player evaluation and game strategy.
- Describe the significance of data-driven decision making in coaching, scouting, and operations.
- Identify real-world applications of AI technologies in professional sports.
- Distinguish between various tools and methodologies used in basketball analytics.
Audience
Who is this course for?
- Sports enthusiasts
- Data analysts interested in sports applications
- Individuals interested in the application of AI in athletics
- Basketball coaches and trainers
