If you’re in marketing, sooner or later you’ll need to know how to facilitate an online focus group. Focus groups are a vital part of gathering customer insights, but can often be intimidating for the facilitator. And online/virtual focus groups come with even more unique challenges. In this course, Sarah Weise teaches you how to prep, facilitate, and manage virtual focus groups like a pro. If you’ve ever struggled to keep people engaged on a video call or suffered as tech issues derail a conversation, check out this course.
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