Key Responsibilities
Marketing & Content Creation
- Assist in developing and executing marketing campaigns for both real estate listings and mortgage loan programs.
- Create and schedule posts for social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
- Prepare marketing materials including flyers, property brochures, email newsletters, postcards, and presentation decks.
- Maintain brand consistency across all marketing channels.
- Write and proofread content for websites, blogs, and client communications.
Digital Marketing & Lead Generation
- Manage CRM data entry and assist with lead nurturing campaigns.
- Track and report marketing performance metrics (website traffic, add engagement, conversion rates).
- Help coordinate online advertising campaigns (Google Ads, Facebook Ads, Zillow, etc.).
- Support SEO and online reputation management efforts.
Real Estate-Specific Tasks
- Coordinate property listing marketing: MLS input, professional photography, signage, and open house promotions.
- Maintain marketing calendars and property status updates.
- Support agents with listing presentations and market analysis materials.
Mortgage-Specific Tasks
- Assist in promoting loan programs, refinance campaigns, and rate updates.
- Create co-branded materials for real estate and mortgage cross-marketing.
- Coordinate with loan officers to ensure compliance with advertising regulations (e.g., NMLS disclosure requirements).
Administration & Coordination
- Schedule and coordinate marketing events, webinars, or community outreach programs.
- Maintain marketing databases, contact lists, and file organization.
- Provide general support to the marketing and sales teams.
