JOB SUMMARY
The Marketing intern will support the Marketing team by creating compelling social media content for each event, managing social media engagement, assisting with email marketing, graphic designs, website content and upkeep, print and digital ads and researching and implementing creative new campaign strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media
- Ongoing engagement on event social media pages
- Engage with relevant accounts and influencers
- Page like invitations on Facebook posts and ads
- Utilize explore pages to engage with new accounts
- Monitor all accounts daily for comments, messages, or requests and reply in a timely manner
- Work with Marketing Manager to create and maintain engaging social content calendars (posts, reels, stories, etc.)
- Maintain brand awareness on each account
- Instagram stories on each account to drive page engagement, link clicks and followers
- One story per week for each account during peak season
- 2-3 posts per week on each account during peak season
- 1 reel per week on each account
- Fill in monthly social media reports for each account
- Social media reports include: follower growth, engagement, posts, reel views, actions and impressions for each event’s Instagram and Facebook page
- Stay in-touch with industry accounts and up-to-date on current social trends
Design / video support
Working in Canva or Adobe programs on creative design including
- Instagram and Facebook posts and ads
- Instagram stories for each event
- Email campaign graphics
- Print ads
- Merchandise
- Video content for reels (as needed)
Web
- Maintain ongoing SEO for each website
- Assist in writing descriptions for each event and seminar on the website
Other
- Other duties as assigned by the Marketing Team
- Plan for getting posters to key distribution points
- Tracking KPIs set by Marketing team
- Copywriting for social media, eblasts and advertising
