The words you choose play a huge role in the impact you make upon the world. Even tiny word changes can dramatically improve or diminish your effectiveness as a speaker. In this audio-only course, learn how to massively increase your persuasiveness through simple shifts in language with Dr. Jonah Berger.
Jonah is a Professor at Wharton, world-renowned marketing expert, and author of four bestselling books–including Contagious and Magic Words: What to Say to Get Your Way.
Discover how to propel action by changing only two letters. Learn how to say “you” to engage, ask for advice to look smart, and ask follow-up questions like a pro. Jonah also reveals how to convey confidence using certainty. By the end of this course, you’ll be ready to use simpler, more concrete language to boost followthrough from listeners and readers.
This course was created by Pete Mockaitis of How to Be Awesome at Your Job. We are pleased to offer this training in our library.
