FurnitureDrop is an online e-commerce furniture retail store, operating as B2B and B2C to supply furniture to businesses and end-consumers. We’re seeking a creative and results-driven individual who is passionate about leveraging the latest digital trends to drive engagement and growth. You’ll have the opportunity to develop and execute digital campaigns, optimize strategies across various channels, and contribute to the overall success of our brand. Join the team as a Digital Marketing Specialist and be at the forefront of shaping our brand’s online presence!
Requirements and Responsibilities:
· Plans and executes demand-generation campaigns involving email, website, social media, video, SEO/SEM, and other relevant digital content through various channels
· Utilizes sales and marketing automation tools to find, engage, and convert customers
· Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
· Identifies digital marketing trends and insights and optimizes activities and performance based on the insights
· Plans, executes and measures experiments and conversion tests
· Create content and optimize user experience
· Identifies critical conversion points and drop-off points and optimizes user funnels
· Collaborates with vendor partners
Qualifications / Skills:
· Self-motivated and customer-focused
· Highly creative with experience in identifying target audiences and devising, designing, and writing digital campaigns that engage, inform, and motivate
· Proficient in marketing research and statistical analysis
· Proficient in using sales and marketing automation tools to find, engage, and convert customers
Location: Negotiable (Full remote possible, hybrid-preferred)
Pay: Commission-based
