Online identity is the foundation of how more and more businesses operate in a world where consumer behavior, privacy, and what constitutes an individual are constantly changing. Persona is a leader in the identity space that helps businesses verify their users to fight fraud, stay compliant, and build trust. As the internet is increasingly being filled with more spam and ai-generated content, Persona is working to humanize online identity. For example, Coursera uses Persona to ensure the right person is …
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Summary At Persona, we’re building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their customers’ identities. Our identity platform enables businesses to securely collect and manage their customers’ personal information, to verify that their customers are who they say they are, to analyze and detect fraud and abuse, and to pull sensitive reports about their customers in a privacy-centric way. In a world where consumer behaviors are changing and privacy and …